Retail Writer, Content Creator
Hi! I write about retail and ecommerce, and create content that helps small businesses grow. I spent over a decade working in retail, and more than six years working with trade publications B2B SaaS companies, content marketing agencies, and affiliate websites creating content for retail audiences.
Over the past 5 years, I've also helped indie retailers grow their businesses through workshops and panels at events like NY NOW and Independent Retailer Conference. One of my favorite pastimes is chatting with small businesses to learn their stories, innovations, and talk tech (I get way too excited about point-of-sale and payment systems).
I'm currently the resident retail expert at Fit Small Business and a member of the RetailWire BrainTrust. Previously, I served as the Editorial Director of Independent Retailer.
In my current role, I:
Produced content that generates over 1 million annual page views
Wrote multiple articles that have individually generated over $50,000 in revenue
Created content that ranks in the top 3 Google Search Results for dozens of targeted keywords
Currently accepting speaking and panel requests for 2021.
Topics include consumer and generational insights, retail marketing, point-of-sale and payments technology, merchandising & in-store experiences.